This Washington Times article describes higher education’s strategies to engage students in college track aspirations through dual enrollment.  Four year institutions are now on board with recruiting strategies that bring college closer to high school students.  Dual credit is proving to be a solid influencer for selecting a two or four year degree pathway by students who may have shied away from post secondary options.  Its driven by a demographic diminishing shift in college age student populations and in minority and low income student populations.  what was once a program designed to challenge high performing students is now expanding to incorporate broader objectives of student engagement, access and equity.